moves to King Street West

The boutique, which specializes in men’s and women’s ready-to-wear, will be leaving downtown Sherbrooke in the coming months. After 12 years on Wellington Street North, she will settle on King Street West, in the Le Baron Complex. will therefore be the neighbor of the Freshii restaurant on the ground floor, where the last vacant space will be occupied by Dermapure, who had already announced the move of his clinic to King Street West in January.

ALSO READ: “The City is going to kill downtown,” says Glorius boss

“Our sales department is doing very well. We are growing. Even as the custom is exploding. One in two clients comes from outside Sherbrooke. They come from Drummondville, Granby, Richmond and even Montreal. So we wanted a more accessible place for people coming from outside, “says co-owner Jean-François Bédard to justify his move.

The proximity of Highway 410 and the free parking spaces in front of the door were therefore determining factors. “We are very happy with the Custeau Group project for downtown revitalization. The vision is good, but downtown accessibility will not be easy in the next few years. We are told three years of work, but we can probably predict four. It’s more complicated for people from outside to navigate downtown, “he adds.

If Mr. Bédard had already mentioned the possibility of buying a building to permanently settle in downtown, the idea was evacuated when the Well Inc. project. fell. “The moratorium on the revitalization was probably necessary, but for us, if the project had been realized two years ago, it would already be in the process of being completed …”

In the same way, found less its identity in the vocation of Wellington Street North, now more lined with cafes and restaurants. Jean-François Bédard believes that he no longer received customers who entered his business by chance, as in the early years. “We have become a destination business, for which people move because they have a special need. When we surveyed our clientele, we realized that she did not frequent more than two or three businesses downtown. The downtown did not bring us more traffic, “he says, noting that his love for the centro does not weaken so far.

If the stars line up, the move will be before the end of the year, even if the lease of the company is valid until April. But no question of disturbing the holiday shopping. “If we have not moved before December, we will wait until the beginning of next year. ”

The new premises will not be larger, but the space will be better used, like the other shop, open in Saint-Lambert. It is also not planned, for the moment, to cross the river to hang the banner Sherbrooke on a major artery in Montreal.

And even though he now dresses about thirty players in the National Hockey League, including Sidney Crosby and Kristopher Letang, Jean-François Bédard does not intend to abandon Sherbrooke to specialize with sports stars. “Our clientele is far too important in Sherbrooke. Our life is here. “

Previous Article
Next Article

Leave a Reply

Your email address will not be published. Required fields are marked *