Addition of a hotel to the Exhibition Center: a report expected this autumn

A report on the relevance of expanding the Sherbrooke Exhibition Center and adding a hotel could be presented to elected officials by the end of the year. A study currently underway at Destination Sherbrooke should be completed before the holidays or at the beginning of 2020.
InApril 2018, the paramunicipal organization found the idea interesting, but felt that analyzes were needed. The Tribune also unveiled in early 2019 a study in which Destination Sherbrooke evaluated the possibility of building a 40,000-square-foot convention center and a downtown hotel, a project that was eventually abandoned.

This is exactly 40,000 square feet that could be added to the Fair Center, as stated by the Director General of Destination Sherbrooke, Denis Bernier, in January.

“If we increase the size of the Fair Center, for sustainability, there should be a minimum number of rooms associated with the infrastructure. Geographically, it is interesting to offer rooms nearby for exhibitors of a living room that move from outside the city. The geographic context is important, “says Lynn Blouin, Director of Marketing and Communications at Destination Sherbrooke.

Saturated market ?

Could the market absorb the arrival of another hotel when Groupe Laroche is already planning to build a hotel in its Health District on 12th Avenue? “The clientele would not be the same. Groupe Laroche’s project targets people who have to go to the perimeter of health. It is rare that the congress clientele is overflowing until then. ”

Ms. Blouin confirms that no budget request will be tabled for 2020 for the expansion of the Fair Center and no request from elected officials was submitted to speed up the file either.

“If we increase the size of the Fair Center, for sustainability, there should be a minimum number of rooms associated with the infrastructure. ”
– Lynn Blouin

Do the needs justify an expansion of the Exhibition Center? “That’s the nature of the analyzes we do. There are situations where we are already cramped, as at the Quebec Association of Representatives of the Sport Industry. Of course, if there’s only one living room that needs more space, it’s not worth expanding, but business growth is pretty fast. ”

It also seems clear that the arrival of a hotel should be combined with at least one restaurant to allow for an additional food offer at the Saint-Joseph Plateau.

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